Answer to Question #211166 in Management for Prabhdeep

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Explain with elaboration various strategies (at least 8 strategies ) to reach out to target audience?

Answer 1

Marketing promotion methods serve many functions in the form of a funnel that leads to purchase. It raises awareness, piques people's curiosity, generates demand for products and services, and motivates them to act. It's time to look at some of the most effective and efficient marketing tactics for generating leads and converting your audience into long-term clients. It's critical to increase visitors with content marketing, which includes blog articles, infographics, podcasts, video, and paid advertising. H&M's sales promotion plan is one of the best instances of a fantastic content marketing approach. Inside H&M is their technique of providing clients with useful information about their collections as well as industry fashion trends that are based on local culture. Investigate the potential of social media. Depending on the demographic you want to reach, you can use a variety of social media sites. Try out Facebook, Instagram, Pinterest, LinkedIn, Snapchat, and YouTube advertisements to find which one works best for you.

To increase engagement and revenues, use email marketing. Email marketing can be used as part of both an inbound and an outbound promotion plan. A few factors should be considered while developing an inbound email marketing plan, including the message's value and timing. Referral marketing is a great way to reward your current consumers. The numbers speak for themselves when it comes to referrals. A friend's referral of a product or service is trusted by 92 percent of individuals more than any other type of marketing. Sponsoring events allows you to deliver unique customer experiences. Inbound marketing and sponsorships go together like peanut butter and jelly. The goal of sponsorship is to provide the groundwork for a long-term brand-customer connection. Increase brand recognition by working with influencers. Working with influencers is similar to maximizing the benefits of conventional word-of-mouth marketing in the digital realm. Even better, you can track its success using metrics like as likes, shares, social media engagement, referrals, clicks, and conversions.

To increase sales, offer free samples, discount coupons, and special offers. More than just a simple transaction is the goal of inbound sales. When it comes to inbound/pull marketing, it should be a long-term, serious relationship rather than a one-night stand. To keep customers pleased, offer refunds and rebates. Refunds and rebates are two of the most well-known methods of product promotion. They're both based on the same idea. They are, nevertheless, fundamentally and practically distinct. To improve client happiness, create customer loyalty programs and patronage awards. Customers that are loyal to a brand have been rewarded long before this concept was even thought of. Loyalty programs and patronage benefits follow the path of pull marketing methods, whether it requires points and client scores or just simple bonuses at customer anniversaries.