Answer to Question #211167 in Management for Prabhdeep

Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

Do you think creativity has strong relationship with development of advertising copy ?Explain how and why , explain in points by giving at least 6 points with elaboration for how and 6 points with elaboration for why ?

Answer 1

Creative advertising is when a team of inventors join forces to make a campaign, and this is how creativity has a strong relationship with the development of advertising copy.

·        Creative equals storytelling

·        Creative equals brand recognition

·        Creative equals personalization

·        Creative equals engagement

·        Creative is part of a Digital Strategy

·        Creative is Flexible and Tangible

Why is creativity important in marketing?

·        Creativity is the ambiance of advertising.

·        Formulates a creative strategy for marketing

·        Branding products

·        Creativity is embedded in originality

·        Creativity in advertising supports a business to stand out

·        Creative policies are more lucrative