Answer to Question #206583 in Management for PAS

Question

SUBJECT : CONSUMER BEHAVIOUR 

Why is the study of personality and lifestyle analysis important to the understanding of consumer behaviour , give 8 points with elaboration for importance?

Answer 1

 

Customer conduct is a focal theme in showcasing, and buyer conduct relies upon the shopper's character and Way of life. Therefore, we can comprehend it better by understanding the entire idea of character and Way of life.

Advertisers need to comprehend various individuals' diverse Way of life before they focus on any gathering for their item.

The explanation is individual's character consistently be deciphered by individuals with whom he/she is connecting. Simultaneously, the individual has his/her picture of his/her character, called self-idea, which makes an individual carry on with a specific Way of life. As indicated by which an individual settle on a buy choice.

This is vital to comprehend for advertisers. As each individual has their character, each brand has its character as well. Therefore, the brand character makes distinguishing the item simple for various character individuals.

All in all, Way of life characterizes an example of utilization that mirrors an individual's decisions on the best way to invest his energy and cash. This example of utilization relies upon three significant AIO measurements exercises, interest and suppositions.

They settle on buy choices just dependent on their incitements towards the items, notwithstanding the worth of those items in others sees. They are usually brand steadfast individuals, and it is challenging to change their purchasing conduct as it's anything but impacted by others' assessments.

Action-oriented buyers: these are the people who make their purchase decisions based on their wish for activity, diversity, and risk taking. This group of people are easy to target for new products.