Answer to Question #206576 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR 

Explain in detail in points with elaboration , How does perception affect consumer needs?

Answer 1

While perception can be shaped by learning, memory and expectations, it affects consumer needs. Precisely, perception is a psychological variable involved in the Purchase Decision Process that is known to influence consumer behavior. Selective Perception is the process by which individuals perceive what they want to in media messages and disregard the rest.