Answer to Question #206581 in Management for PAS

Question

SUBJECT : CONSUMER BEHAVIOUR 

"The marketers can never gauge consumer behaviour accurately as there are individual differences in consumers." Do you agree/disagree with the statement? Justify your stance. explain in detail ?

Answer 1

I moderately agree with the statement. Consumer behavior at a personal level is influenced by factors namely attitude, perception, personality, lifestyle, and motivation. For instance, needs are fundamental to the marketing notion. Regarding this, motivation entails all the procedures that push a consumer to recognize a need and follow a sure path of action to achieve that need.