Answer to Question #206572 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR 

Explain in detail in points with elaboration , how over a period of time marketers have brought about a change in consumers , life style related choices and their purchasing decisions ?

Answer 1

As marketers obtain a greater understanding of the contributing factors such as situational, social, and personal factors, they can draw more definitive consumer preferences and behavior findings. Doing so enables marketers to present suitable goods to consumers at the appropriate time leading to changes in consumers’ lifestyle-related choices and purchasing decisions. Also, marketers frequently attempt to persuade customers to recognize the necessity for acquiring a certain product, affecting their long-term purchase decisions.