Answer to Question #206578 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR 

Is the study of personality and life style analysis of customers relevant for all marketers? Justify your answer by taking suitable examples ? Elaborate in detail ?

Answer 1

It is true consumer behavior is the study of personality and life style analysis of customers because a consumer will selectively perceive what they will ultimately classify as their needs and wants. An individual's motivation, perception, attitude, values, beliefs, overall outlook on life, and habits of consumption can influence their buying patterns. For example an individual's like for cars can influence their purchases.