Answer to Question #201701 in Management for Anathi Tobigunya

Question

The marketing team of Toyota South Africa is in the process of developing a new affordable electric two-seater vehicle. The idea for the new vehicle has been developed and screened to determine its viability from a marketing and financial point of view. Unprofitable ideas have also been eliminated. The next step in the new product development process would be to _____________ .

1 develop a prototype of the new electric two-seater vehicle

2 develop a marketing strategy for the new electric two-seater vehicle

3 test the market’s reaction to the new electric two-seater vehicle in the Johannesburg area

4 introduce the new electric two-seater vehicle to the market

Answer 1

3. Test the market’s reaction to the new electric two-seater vehicle in the Johannesburg area.