Premier Automobiles plans to set up a base in various countries across Europe. Can you
please explain that how can they analyze the culture using Hofstede’s five dimensions of
culture before setting up a base in those countries?
By utilizing the Hofstede’s five dimension of culture, the company can exploit the "Power Distance" feature to break the power imbalance in the society. The "Uncertainty Avoidance" feature can facilitate the manufacturing of automobiles in the best quality. The "Masculinity vs. Femininity" feature will easily help in the manufacturing of automobiles will eliminate the gender parity. The "Individualistic vs. collectivist" characteristic maximizes the Corporate Social Responsibility for the society's well-good. The "long-term orientation vs. short-term orientation" will facilitate the creation of short-term strategies to long-term ones to achieve the set profitability.
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