Answer to Question #185127 in Management for Shriyansh Gupta

Question

1. As a newly appointed Product Manager by Balaji wafers, you are asked to develop New

Product Planning for new flavor of potato wafer. How would you develop new product

planning process?

Answer 1

Solution.

As a manager,initiating new product development process involves all steps needed to take a product from concept to market availability. There are several processes involved in the planning process. The process in steps include idealation as the first one .It is at this point that the product performance and functions are defined.The second stage is design planning and feasibility study.Feasibility gives management the chance to evaluate,refine and review the business case.The best product design is selected which suits the user requirements. The third step is design and development where verification plans are developed for the future. They include quality checks for the product.Next step is verification and testing of the new product .The test is to evaluate the greatness of the design and its ability to meet customer requirements. The fifth step is validation and collateral development. It is taken against customer needs identified at the ideal stage.Collateral is used to manufacture and support the launch phase.

The sixth step is manufacture and launch of the new product. Relevant documents are transferred to manufacturer for production. Finally,the last step I would take as a manager is the improvement of the product. The management ensures that the product is continuously upgraded.