Can Starbucks manage the uncertainties in its value chain? If so, how? If not, why not?
Starbucks is facing uncertainties in the continuous production of high-quality coffee. The company is well recognized for the production of high-quality coffee. Starbucks can manage the uncertainties in its value chain as long as they produce high-quality coffee. Then they can remain confident that a bit of slip-up will hardly ruin their business. The value chain has to maintain the production of high-quality coffee.
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