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Identify an organization of your choice and list three topics that could be used for internal newsletter articles for the organization.


1. Identify an organization of your choice. What is the mission of the organization.

2. In your capacity as a public relations practitioner, write a media release on the organisation's event to mark World Aids Day on 1December 2020. To complete this activity, you should visit the organisation's website and search for information on the internet on HIV and AIDS and World Aids Day. The event will be held under the theme "together fighting against HIV and AIDS ".


a) Punctuate the following correctly:

every day is an opportunity for me to do better it hasnt been easy at all I
remember the first time I had to give a speech boy was I so scared I would stand before the mirror and say to myself you can do this Theophilus the day before my first presentation I called my best friend my sister and my colleague to rehearse before them but alas I still messed up

b)Justify the punctuation marks you have chosen above. Why did you choose them?

1. Identify an organization of your choice in the mining industry. What is the organisation's mission.

2. Develop a media relations plan for the organization. The media relations plan should have the following:

Research

Objectives

Programming

Evaluation

3. Compile a list of print and electronic media that should appear on the organisation's media contact list (no names or contact detail of individual journalists is required). Include both national and local media and motivate the selection of these media contacts.


Watch a media media conference of any political party and answer the following questions:

1. What message is the speaker trying to convey.

2. What issues is the person trying to avoid and why.


1. Identify a municipality that is in a water shortage crisis according to media reports.

2. What is the municipality's mission.

3. Briefly describe the crisis situation.

4. What is your communication/public relations objective when dealing with this crisis.

5. Who should be on the crisis management team.

6. Who is your target audience.

7. What is your advice to the organization on the messaging around this issue.


1. Identify an organization that is involved in a Labour dispute according to media reports.

2. What is the organisation's mission.

3. Briefly describe the crisis situation.

4. What is your public relations/communication objective when dealing with this crisis.

5. Who should be on the crisis management team.

6. Who is your target audience.


1. Identify an organization of your choice that operates in the arts and entertainment sector.

2. What is the organization's mission.

3. Develop an integrated marketing communication plan for the organization. The plan should include the following elements:

Research

Objectives

Programming

Evaluation


1. Identify an organization of your choice.

2. What is the organization's mission.

3. Develop a public relations plan for the organization that include the following elements:

Research

Objectives

Programming

Evaluation


1. Identify a government department of your choice (other than the department of health).

2. What is this department's mission.

3. Conduct media monitoring on a daily basis for at least three weeks.

4. Complete a rating report in a table format for all the news articles gathered during the three weeks. The rating report should indicate their source of the story, the title of the story, the date of publication, and whether the story is positive, neutral or negative.



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