Answer to Question #230567 in English for Amanda Gambushe

Question

1. Identify an organization of your choice that operates in the arts and entertainment sector.

2. What is the organization's mission.

3. Develop an integrated marketing communication plan for the organization. The plan should include the following elements:

Research

Objectives

Programming

Evaluation

Answer 1

Company: Netflix Incorporation Limited.

Mission: To entertain the world.

Integral Marketing Plan: Netflix company markets through internet platforms such as the google, Facebook, Twitter and the company website. They mostly used ads that pop up when people are navigation the internet. The system can automatically learn the customer interest and update them of new movies in the market and other entertainment packages.

Objective: the primary objective of the company is to entertain the world, through television shows, documentaries and movies.

Programming: the company is programmed and controlled through a unitary organizational structure. This involves a hierarchy for maintaining executive control and direction throughout the organization.

Evaluation: The company evaluate the quality of their services based on the number of of people subscribed in their channels, programs and websites. Increase in the number of users shows advancement in quality of services.