Answer to Question #230626 in English for Amanda Gambushe

Question

1. Identify an organization of your choice in the mining industry. What is the organisation's mission.

2. Develop a media relations plan for the organization. The media relations plan should have the following:

Research

Objectives

Programming

Evaluation

3. Compile a list of print and electronic media that should appear on the organisation's media contact list (no names or contact detail of individual journalists is required). Include both national and local media and motivate the selection of these media contacts.

Answer 1

1) Organization: Glencore

Organization mission: committed to advancing everyday life by supplying the commodities needed to develop, sustain and improve the world around us.

2) Media reltions plan

Research: Glencore should begin to develop a media relations plan for the organization. They reach out to contacts you already have in the media or explore opportunities for creating media relationships such as networking events. It may include; press releases and articles, appearing as a source in media stories, press conferences, interviews, or media tours, seminars, workshops, or speaking engagements and Event sponsorships among others.

Objectives: It should aim to build goodwill with its customers, suppliers, or community, create and reinforce their brand and professional corporate image, create positive perceptions of Glencore company and services.

Programming: It should have a schedule for the media relations plan such as a social media or email schedule for publicizing each appearance,  follow-up actions you will need to take afterward.

Evaluation: The media plan should put measures in place to track the results of Glencore media relations plan through; lead acquisition and conversion, sales numbers, additional media inquiries, and changes in social sentiment among other evaluation techniques.

3) The organization's media contact could include; emails, national and international radio stations and TV stations such as BBC or Fox news, events sponsored, social media such as YouTube, Twitter, Facebook, podcasts among others.