Answer to Question #225014 in English for Vaibhav Kumar

Question #225014

Comment on few commercial advertisements related to beauty products in 250-300 words.


1
Expert's answer
2021-08-11T10:35:37-0400

Beauty advertisements have been on the rise in the recent past targeting the millennial ladies who are up to beauty as a key component of their growth. Some of the key commercial advertisements include; 

Short Cuts by R29 – Give Instant Value with a DIY Tutorial;

The ad runs for 25-30 second in a video form and explains explicitly the various products offered by the R29. It is well structured in that it covers great content and simplifies and magnifies the benefits of using Short cuts in the tutorial. It’s really perfect. 

Shop Spring – Ask Your Customers about Their Preferences

The ad involves funnel type clothes to influence millennial ladies in the dressing mission. The ad illustrates shopping assistant to help them find what they need urgently. It targets to know customers preferences by asking questions to identify their preferences. 

Blenders Eyewear – Make it Insta-worthy

The ad is picture form indicating a focused and balanced sight. It advertises for sunglasses which appear to be very clean, very composed, and well tinted and placed in a brighter background. The aspects are very clear to tell and influence a consumer how powerful the sunglasses are. It uses hash tag # BlendersAreBetter and is mostly used in Twitter, Facebook and Instagram. 

Birchbox Men – Solve Customer Problems, Right in the Copy

The ad runs as GIF and targets men grooming focusing on the pricing in that it emphasizes a good price for functional items. The tone of the ad’s copy is spot-on: “Finally, An Affordable Solution to Men’s Grooming” rings true in a market that is lower on demand and typically higher on cost than women’s products.



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