Answer to Question #224288 in English for Dee

Question

According to Duncan (2002), communication integration can be defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue".

You have been appointed as an executive director for marketing and communication at Denel. Denel is a state-owned enterprise that supplies defence products and solutions that operates under the auspices of the Department of Enterprises. For more information on the company visit http://www.denel.co.za/.

Explain to top management the strategies or drivers of communication integration that you will employ to create and nourish relations with its stakeholders.

Answer 1

Strategic consistency, purposeful interactivity, mission marketing and zero-based planning