In June 2024
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How do you manage the use of social media and digital applications?
Explain to the PIC top management and the Minister as the government
shareholders the strategies or drivers of communication integration that you will
employ for organisational infrastructure of PIC
Organisations across all sectors of society are beginning to embrace the concept of communication integration. List and explain reasons for the move towards integration. [8marks]
You have been appointed as an executive director for marketing and communication at the Public Investment Corporation (PIC). The Public Investment Corporation SOC Limited (PIC) is an asset management firm wholly owned by the government of the Republic of South Africa, represented by the Minister of Finance.
Explain to the PIC top management and the Minister as the government shareholders the strategies or drivers of communication integration that you will employ for organisational infrastructure of PIC. [20 marks]
Define the term Strategic communication and explain its importance in communicating the organisational strategy and development of communication strategy. [6marks]
In your own words explain the following types of message functions:
*Change functions
*Organising functions
*Relationship functions
Which statement describes a neurotransmitter?
A.
A chemical substance released by presynaptic terminal button that acts on the postsynaptic cell to aid in impulse conduction.
B.
A hyperpolarising current that causes the membrane potential to become more negative and further away from the threshold of excitation.
C.
A layer of fatty cells that allows an impulse signal to travel very rapidly from one neuron to another.
D.
A gray matter in the cell body that lies outside the unmyelinated neuron.
The term . . . refers to a hyperpolarising current that causes the membrane potential to become more negative and further away from the threshold of excitation.
A.
excitatory postsynaptic potential (EPSP)
B.
resting membrane potential
C.
inhibitory postsynaptic potential (IPSP)
D.
absolute refractory period
Themba introduced his girlfriend Lindy, to his parents and Lindy greeted them with a straight look in their eyes. Themba’s parents did not appreciate the straight look as they considered it inappropriate and disrespectful. This scenario reflects the . . .function of emotions.
A.
interpersonal
B.
social norm
C.
sociocultural
D.
intrapersonal
Mr Norwood’s neighbours describe him as an easy-going person, someone who communicates well and gets along with other people. Mr Norwood can be described as having . . . intelligence.
A.
naturalistic
B.
interpersonal
C.
practical
D.
intrapersonal
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