Answer to Question #323444 in Psychology for Dee

Question

Define the term Strategic communication and explain its importance in communicating the organisational strategy and development of communication strategy. [6marks]

Answer 1

Strategic Communications studies the dynamics of consumer behavior, trends in marketing strategies, and shifts in global culture. Strategic thinking is crucial since it fuels creative processes. Strategic communication helps make creative ideas sound smart and strategically sound. Strategic communications uses message development with high levels of planning and research of audience behaviors and perceptions to fulfill the organization's mission. The messages are created to target specific audiences and help position an organization's communication goals with its structural goals. Strategic communication helps make creative ideas sound smart and strategically sound. In communication programs, for example, you learn the process of becoming a strategic creative and how to approach the creative side of the research process while uncovering “insights” that will lead to writing an effective creative strategy statement. Strategic communicators formulate communications strategies, creative briefs as well as develop solutions with their creative team based on their own strategies.

Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity.