Answer to Question #323451 in Psychology for Dee

Question

Organisations across all sectors of society are beginning to embrace the concept of communication integration. List and explain reasons for the move towards integration. [8marks]

Answer 1

Consumers are less loyal to the brand, more sophisticated in their knowledge of products and less trusting of companies' claims. Trends within the organization: • Growing organizations require improved coordination. Hence the move to integrate all internal and external organizational communication efforts.

Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users. Integrated marketing communication goes a long way in creating brand awareness among customers at a minimal cost.