Answer to Question #241739 in Psychology for Emmanuel Egbuagha

Question

Identify and explain any five (5) key terms of public relations from PRISA definition

Answer 1

The 5 key terms of public relations from PRISA definition  

Management: Management is the administration of a firm. 

Communication: Involves the exchange of a message from one person to another through a medium within a firm intended to have feedback. Usually, it is through writing or speaking. 

Strategic partnership: A connection between two profitable enterprises, habitually formalized by one or extra business contracts.

Internal stakeholders: Refers to people whose interest in a firm comes through a direct relationship, namely, ownership, employment, or investment. 

External stakeholders: Persons who do not directly work with a firm, but, are affected somehow by the outcomes and actions of the corporate.

References

Venter, B. P. (2010). Views of PRISA-members on South African public relations: An

exploration. Public Relations Review, 36(3), 281-284.