Social media platforms have increasingly become an important tool for airing voices and
inspiring social movements. Recently, the #metoo and #BlackLivesMatter movements have
helped sensitize people about different social issues that have long affected specific populations
and victims in society. The same platform can be used to advance a campaign dubbed
#notinmyname to address a growing social concern. Twitter is the most effective social media
platform for this kind of a movement. The following steps can be taken to ensure this campaign
runs effectively and the message reaches as many people as possible:
1. Frame the issue in a way that the message can be understood in a simple way directly to
the targeted audience.
2. Reach out to influencers and celebrities with substantial followers whose content are
retrweeted, liked and followed by hundreds of thousands, if not millions of Twitter users.
3. Post as many tweets as possible using the hash tag
4. Ask followers to share the tweets through retweeting #notinmyname and generate an
unending conversation.
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