Answer to Question #237300 in Psychology for Emmanuel Egbuagha

Question

Identify and explain any five (5) key terms of public relations from PRISA definition

Include references.

Answer 1

FIVE KEY TERMS OF PUBLIC RELATIONS FROM PRISA DEFINITION

Management: Management is the administration of a firm. 

Communication: It is the exchange of a message from one person to another through a medium within a firm intended to have feedback. Communication can be done through writing or speaking. 

Strategic partnership: This is a connection between two profitable enterprises, habitually formalized by one or extra business contracts.

Internal stakeholders: They are people whose interest in a firm comes through a direct relationship namely ownership, employment, or investment. 

External stakeholders: They are those who do not directly work with a firm, but, they are affected somehow by the outcomes and actions of the corporate.

References

Venter, B. P. (2010). Views of PRISA-members on South African public relations: An

exploration. Public Relations Review, 36(3), 281-284.