Answer to Question #225568 in Psychology for ANELISWA

Question

As the public relations practitioner at your organisation,describe to management how the organisation can manage its communication intergration processes

Answer 1

The integration communication processes need to be managed effectively and smartly by embracing the following steps:

a). Identify the target audience.

b). Design me the message to be communicated.

c). Identify the various appropriate and workable channels of communication.

d). Earmark the right resources for brand promotion.

e). Measure the results of integrated communication.