Answer to Question #225566 in Psychology for Aneliswa

Question

You're a public relations practitioner at a multicampus university attending a public relations planning session of the session is taking place at when the university communication campaigns have been characterised by message inconsistencies.motivate the public relations team for a move towards communication intergration.

Answer 1

The integration communication processes need to be planned effectively and smartly by embracing the following steps:

a). Identify the target audience.

b). Design me the message to be communicated.

c). Identify the various appropriate and workable channels of communication.

d). Earmark the right resources for brand promotion.

e). Measure the results of integrated communication.