Answer to Question #235382 in Philosophy for Nokwe

Question

Difference between global and local PR with examples

Answer 1

Local PR takes all of the aspects of public relations, such as maintaining a good brand image, and focuses it at the community level. For instance, global PR campaigns have an impressive amount of potential reach, but language, budget constraints, and other factors can limit how it will resonate with an audience.

This type of public relations occurs when an organization and its publics are in different countries. International public relations takes a local approach by focusing on differences among publics and audiences, while global public relations takes a global approach that focuses on similarities