Question

You are the head of communication at British tobacco . You have recruited a public relations intern . Explain to her what her role as a public relations writer will.

Answer 1

• Preparation and conduct of an assessment of the communication needs (at the level of projects, country program and corporate change initiatives).
• Development and implementation of a communications and outreach strategy based on the corporate communications strategy and communications needs assessment.
• Analysis of requirements and synthesis of proposals on ways to integrate advocacy and communication strategies into all aspects of BATN Foundation’s program during formulation.
• Active participation in the United Nations Private Sector Advisory Group, ensuring substantial contribution to all activities.
• Take the lead on identification of storylines for publications and drafting of substantive articles contributing to public debates on key development issues.
• Planning and implementation of public information campaigns on BATN Foundation agricultural programs.
• Promotion, adaptation and dissemination of corporate advocacy materials for launching flagship initiatives and publications.
• Organization of media activities including roundtable discussions, press conferences, briefing sessions, interviews and media launches in collaboration with the Media Associate.
• Forge a strong relationship with Government Communication Officers and support national capacity development in the field of communication.
• Preparation of sustainability reports, education and community awareness activities as required to support program delivery.
• Support (prepare talking points and background briefs) the organization on high-level missions, events, launches and press conferences.
• Partner with media to arrange interviews and coverage of emerging missions and events.
• Facilitate engagement with nationally known personalities and help to organize special events and activities to support country program goals.
• Proactive content management, including production of new content, ensuring that the website and intranet are frequently updated, meet BATN Foundation’s corporate requirements and that all uploaded material is consistent.
• Promotion of good information management and knowledge building in the organization as well as with partners and the general public.