As the official stakeholder for Not In My Name South Africa , you have been tasked with planning public relations activist for the movement. Explain how systems theory of public relation can be used to coordinate the planning and execution of your public relations activist with other sector and sections of society.
Systems theory explains that public relations professionals must constantly monitor their environment, intended goals, actions, and feedback from stakeholders and public in order to make the necessary changes to the organization to fit within the environment and reach a goal state of equilibrium. In public relations, it is essential to have an open system in which the boundaries between subsystems, supra-systems, and environments are permeable and responsive to feedback. This way, the public relations people will help their organizations proactively adjust and adapt to ever-changing environments in order to make strategic plans to maintain relationships and, ultimately, to survive.
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