Answer to Question #185489 in Operations Research for francheska parrilla

Question

. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached?

Answer 1

As this is incomplete question, So I am providing the steps to proceed for the solution.

For the linear programming, a mathematical technique are contains which have a linear relationship that represents the objectives, resource and material constraints.

It consists of 3 elements-

i) Decision variables: It is a symbol, which denotes as $x_1,x_2, x_3...$

ii) Objective function: It represents the relation between the variable subjects and constraints.

iii) Model constraints: It represents the constraints on the variables.

Maximize =(Number of television T)+ (Number of radio advertisement R) + (Number of newspaper advertisement N)