Duke’s Lunch Buffet currently sells 2500 lunches per week at a price of $11 per meal. They estimate that for each $1 increase in price, they will lose 150 customers per week. At what price should Duke’s sell their lunches to maximize their weekly revenue?
Solution
Increasing price on x the number of customers per week is N(x) = 2500-150x.
Price is P(x) = 11+x
Weekly revenue is
R(x) = N(x)*P(x) = (2500-150x)*(x+11)
Condition of extremum
R’(x) = -150(x+11)+ (2500-150x) = -300x+850 = 0 => x = 850/300 = 2.83
Let’s check R”(x) = -300 <0 => x = 2.83 is a point of maximum.
Therefore the price to maximize weekly revenue is P(2.83) = 13.83
Answer
Price to maximize weekly revenue is $13.83
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