Marketing Answers

Which activities will you use for your awareness campaign. Explain and give examples.

How are you planing on reaching people about the awareness campaign of socio-economic impact of COVID19

Why brands do advertising and what are its objectives? Explain 4 types of advertisement with

two relevant examples of each.

Bharat Motors has been selling the "Konard" brand of passenger cars in India for the last 60 years. Their car has been the leading car market share wise over the previous 50 years. But, over the previous five years, the scenario has changed. Many multinational car companies have entered the country and introduced highly fuel-efficient, user-friendly, & high-performance models in the country. The buyers have thus seen the market change from sellers to buyers' markets. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the company has no other alternative, they have tied up with a leading car company in Korea. They are now ready to launch an absolutely new and drastically improved version of the old faithful Konard.

Suggest promotional tools which the company can use to help it develop a completely new image for its product.

The questions are based on the following scenario:

Fambi Limited is a mining company that operates in South Africa. Due to global economic

factors such as low commodity prices and local factors such as electricity load shedding,

the company’s financial performance has been subdued with the result that it has failed

to pay dividends to its shareholders in the last two years. Moreover, its operations have

been crippled by frequent workers’ strikes. Furthermore, some of the employees are not

aware of the company’s strategic direction. Clearly, the company’s relations with its

stakeholders are strained. In order to create and nourish stakeholder relationships, the

company should embrace communication integration. As a public relations consultant to

the company answer the following questions

2. Explain the following fields of organisational communication:

 Marketing communication

 Public relations

What impact, do you think; the Kanban system would have on Torch Box’s Manufacturing Operation