Answer to Question #230123 in Marketing for Kay

Question

The questions are based on the following scenario:

Fambi Limited is a mining company that operates in South Africa. Due to global economic

factors such as low commodity prices and local factors such as electricity load shedding,

the company’s financial performance has been subdued with the result that it has failed

to pay dividends to its shareholders in the last two years. Moreover, its operations have

been crippled by frequent workers’ strikes. Furthermore, some of the employees are not

aware of the company’s strategic direction. Clearly, the company’s relations with its

stakeholders are strained. In order to create and nourish stakeholder relationships, the

company should embrace communication integration. As a public relations consultant to

the company answer the following questions

2. Explain the following fields of organisational communication:

 Marketing communication

 Public relations

Answer 1

1. Marketing communication- is a fundamental and complex part of a company's marketing efforts. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
2. Public relations- is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.