Answer to Question #232148 in Marketing for Yeoville

Question

Which activities will you use for your awareness campaign. Explain and give examples.

Answer 1

In my awareness campaign I would use the following activities to promote it;

a) Social media campaigns. Examples could include Twitter, Facebook, and Instagram where I will send the message in my page where people can see it, like and comment.

b) Multichannel marketing strategies.  communicating with customers across multiple, independent channels that are not necessarily linked together, using the best traits of each channel to maximize their impact. Examples could include; Websites, physical stores, catalogs, E-mail marketing, TV, Text messaging, blogging, direct mail among others.

c) Peer-to-peer fundraising and ambassador campaigns. mobilizes loyal supporters to conduct personal fundraising on the behalf of your organization. It often takes the form of contests, challenges, campaigns, or team fundraising for your signature event.

d) Virtual awareness events. This could be through zoom meetings, whatsapp groups among others.

e) Partnerships with other local organizations. It involves connecting with leaders at partner organizations to promote engagement.