In June 2024
Search & Filtering
A. MATCHING TYPE. Column A contains a list of products and Column B contains a list ofservices. Match as to which service in Column B is related to the product in Column A. Write the letter of your answer in the space provided.
Column A: Products Column B: Services
_____1. Car A. Usability and durability
_____2. Xerox machine B. Repairs and maintenance
_____3. Smartphone C. Leasing or pay per copy
_____4. Credit card D. Entertainment
_____5. Organic products E. Consistent quality
_____6. Television F. Bills payment
_____7. Accessories G. Healthy lifestyle
_____8. Books H. Boost immune system
_____9. Vitamins I. Accuracy of information
____10. Basic goods J. Fashionable designs
K. Deposit and withdrawal
L. Refreshing
Match the variables in column A with the method of segmentation in column B. Write the
letter as your answer in the space provided before the number.
Column A Column B
______1. Brand concept a. Demographic segmentation
______2. Income b. Geographic segmentation
______3. Culture c. Psychological segmentation
______4. Knowledge d. Behavioral segmentation
______5. Climate
______6. Social class
______7. Lifestyle
______8. Loyalty
______9. Religion
______10. Education
there are four main types of consumer products and service classifications. Identify which type of consumer product/service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service
diversify its product and service offering. You suggest that the new product development
process is used. Provide a practical application of each step of this process to come up
with a new product / service that The Sneaker Shack can implement and whether this
idea would be feasible in the market. (This means that you need to provide examples of
what you came up with at each step and not provide any theory in your answer – give a
description of what you would have discussed in your team during each stage – any
reasonable scenarios / assumptions can be made when answering this question.) (10)
i. Idea generation (2 marks)
ii. Concept development and testing (2 marks)
iii. Marketing strategy development (2 marks)
iv. Product development (2 marks)
v. Commercialisation (2 marks)
dentify whether The Sneaker Shack uses a push or pull strategy or both (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (2 marks).
Discuss the first three steps in the product positioning process.
Sustainable Marketing Concept (1 mark). Provide three specific examples to motivate
your answer (3 marks)
marketing practices can hurt consumers, other businesses and society as a whole.
Identify one example, relevant to the clothing industry as a whole, of cases where each
of the following social criticisms were justified. (Note: you will need to do some research
to find these. You can find examples for the fashion / clothing industry including shoes
and accessories as a whole and not just for The Sneaker Shack). (5)
i. Excessive mark-ups (1 mark)
ii. Deceptive pricing (1 mark)
iii. Deceptive promotion (1 mark)
iv. Low-quality products (1 mark)
v. Poor service to disadvantaged consumers (1 mark)
example of each of the following elements of the communications process to indicate
the message that The Sneaker Shack is aiming to convey in this advertisement. (Note:
apply each element). (5x1 marks). (5)
i. Sender
ii. Encoding
iii. Message
iv. Media
v. Receiver
-
![Help me with my assignment!]()
Who Can Help Me with My Assignment
There are three certainties in this world: Death, Taxes and Homework Assignments. No matter where you study, and no matter…
-
![How to finish assignment]()
How to Finish Assignments When You Can’t
Crunch time is coming, deadlines need to be met, essays need to be submitted, and tests should be studied for.…
-
![Math Exams Study]()
How to Effectively Study for a Math Test
Numbers and figures are an essential part of our world, necessary for almost everything we do every day. As important…
#339914 on Dec 2023