Answer to Question #244409 in Marketing for Sthando

Question

Consider the following ad for The Sneaker Shack from their Twitter account. Provide an
example of each of the following elements of the communications process to indicate
the message that The Sneaker Shack is aiming to convey in this advertisement. (Note:
apply each element). (5x1 marks). (5)
i. Sender
ii. Encoding
iii. Message
iv. Media
v. Receiver

Answer 1

1. Sender. Sender of this message in Twitter is the sneaker Shack

2. Encoding- the way the message was digested

3. Message- the message is all about advertising the sneakers footwear.

4. Media- the media platform used is Twitter.

5. Receiver- these are the online audience who are recorded as prospect buyers