Answer to Question #244407 in Marketing for Sthando

Question

The Sneaker Shack makes use of a range of different promotional-mix elements.
Provide a practical example of how The Sneaker Shack is using each element (1x5
marks).

Answer 1

Sneaker Shack's four elements are referred to as the "4 Ps." Advertising, public relations, personal selling, and sales promotion are all part of the promotional mix. They are used to communicate with the target market and to achieve organizational sales and profit targets.