Marketing Answers

The Sneaker Shack makes use of a range of different promotional-mix elements.
Provide a practical example of how The Sneaker Shack is using each element (1x5
marks).

Identify in which phase of the traditional product life cycle The Sneaker Shack is as a
store (brand) (1 mark). Motivate your answer by using the five (5) characteristics of that
phase (5 marks) as well as the five (5) PLC strategies (5 marks) and applying it to The
Sneaker Shack.

Assume you are part of the Sneaker Shacks marketing team. The company wants to
diversify its product and service offering. You suggest that the new product development
process is used. Provide a practical application of each step of this process to come up
with a new product / service that The Sneaker Shack can implement and whether this
idea would be feasible in the market. (This means that you need to provide examples of
what you came up with at each step and not provide any theory in your answer – give a
description of what you would have discussed in your team during each stage – any
reasonable scenarios / assumptions can be made when answering this question.) (10)
i. Idea generation (2 marks)
ii. Concept development and testing (2 marks)
iii. Marketing strategy development (2 marks)
iv. Product development (2 marks)
v. Commercialisation (2 marks)

The cleaning service that The Sneaker Shack offers to its customers has different
characteristics to physical products. Provide any four detailed examples from the case
study or what you have read about The Sneaker Shack showing the unique
characteristics of services (4 x 1 mark).

Read more on studies/ journals that applies econometric methods. Then think of a current
research problem that you wish to apply the field of econometrics. State the objectives and list
down the variables involved in the study.

Explain agribusiness from a systems perspective. Cite literature from different sources. (300 words)

Read more on studies/ journals that applies econometric methods. Then think of a current
research problem that you wish to apply the field of econometrics. State the objectives and list
down the variables involved in the study.
Have a research on journals that applies different methods on econometrics. Then identify the
steps in econometric research involved in the study.

Classify the task environment of PepsiCo Inc.
Note: as your guide, refer to the task environment of McDonalds in Lesson 1.2.

To grasp more about the environmental effect in the international marketing mix, please watch the video presentation of Oreos in China (Example of Product Adaptation Strategy in International Marketing) here: https://www.youtube.com/watch?v=U48nmKPJclA\

Briefly explain the environmental effect in the international marketing mix of Oreo in China