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Namibia Breweries entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market. (50 marks)
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Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains
and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in
the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-
influenced harbor city and a popular surfing spot. Cultural villages around the town of
Eshowe showcase the traditions of the indigenous Zulu people. Having mentioned the
few you are also aware of the current political unrest that need to be taken into
consideration.
Assignment One
Select a Namibian company with a specific product of your choice that is entering the
South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you
are required to critically analyze the general environmental factors how they may
influence or help your product to penetrate the said target market.
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions.
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]
products for over 25 years. SOKOI Group has recently decided to diversify its business portfolio and have
invested about $2million dollars in the establishment of a modern hospital and health centre known as the
SOKOI Medical Centre. As the Business Development consultant of this new hospital, explain to the
management of SOKOI Group four (4) ways in which the shoes business differs from the hospital and
healthcare business. Describe four (4) unique strategies you shall adopt in ensuring the operational success of
SOKOI Medical Centre. [15 marks]
within the mix to influence the buyer’s response. Support your answer with relevant examples. [15 marks]
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]
You have been hired as a consultant to Freedom Inc. a consumer-focused financial institution intending to enter the Ghanaian market. Critically analyse what factors you shall consider in advising Freedom Inc. on how it should set its lending interest rates, accounts commissions, fees & charges
#340153 on Dec 2023