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what are the implications for business of not practising ethical decision making


Explain what external microenvironment is in 190 words
Discuss the methods the company can use to get positive information disseminated?
Explain the hierarchy of events and apply the six stages

Narrate your recent shopping experience. Was it pleasant? Were you satisfied? Explain the role that customer service played in your experience. (Please note that it never say shopping in a big mall, if you don't have a recent shopping experience, then your long last shopping experience)


A popular shampoo brand in the market is "Smooth and Fragrant Har All Day The brand
positioned as a fragrance shampoo. curently a very desirable attribute to both men and women ,however , consumer preference and priorities change over time . if, example, five years from now , consumers give more importance to the ability of shampoo to make their hair and shiny , how should "smooth and fragrant hair all day" reposition itself in the market?à ƒ ƒ ¢ € ‹

Find a product that is intensively distributed in a country of your choice. What can you say about its distribution channels in that country?


Is the market driven by customer needs and wants? Give at least 5 examples of products or
services that are offered because of customer needs.

Conduct a Focus Group Discussion (FGD) among five of your friends in

your neighborhood who are interested to have their own business in the future. Ask them what they have observed in the community or in other places that they have gone to so that they may have prospects on what are the products being bought or patronized by the customers which are not yet offered by other entrepreneurs in your locality. List down 3 possible products to be introduced for the target market.



You are to open a “Lemon Juice and Shake” business in your

neighborhood. Conduct a simple market research to know if it is feasible or not.


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