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DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions
you have been hired as a consultant to Freedom Inc. a consumer-focused financial institution intending to enter the Ghanaian market. critically analyze what factors you shall consider in advising freedom inc. on how it should set its lending interest rates, accounts commission, fees and charges
Describes three objectives of advertising and give effective examples used by the any identified company
stages that you will follow in the process of buying a car. (10 Marks)
60 years. Their car has been the leading car market share wise for the last 50 years. Butfor the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard
b. Suggest promotional tools which the company can use to help it develop a completely
new image for its product.
60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard. Questions:
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer. (5 Marks)
& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire
family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It
consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar
to give a super start to your day. Considering that they have entered in consumer market
for the first time, how the brand should be positioned in the market? (10 Marks)
Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your Supermarket uses Loyalty cards to maintain their customer’s data like Purchase History, Delivery Information, Contact and Personal Information etc. The Supermarket uses Loyalty card data to send regular promotional and discount offers to relevant customers. The Supermarket planned to launch their own Ready-to-Cook food items. For this purpose, they asked you to prepare predictive analysis of the products to check the sale capability and target audience for these products.
So as a Marketing Strategy Manager, which of the following Data Mining technique will you use for the above mentioned task and why? (Briefly explain in only 2-3 lines)
- Classification
- Association
Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your Supermarket uses Loyalty cards to maintain their customer’s data like Purchase History, Delivery Information, Contact and Personal Information etc. The Supermarket uses Loyalty card data to send regular promotional and discount offers to relevant customers. The Supermarket planned to launch their own Ready-to-Cook food items. For this purpose, they asked you to prepare predictive analysis of the products to check the sale capability and target audience for these products.
So as a Marketing Strategy Manager, which of the following Data Mining technique will you use for the above mentioned task and why? (Briefly explain in only 2-3 lines)
- Classification
- Association
Select a Namibian company with a specific product of your choice that is entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market.
#339914 on Dec 2023