Marketing Answers

B&G Shoprite Ltd. is a national manufacturer of a range of cosmetics and over-the-counter drugs. It has developed a good reputation in the industry supplying own-label cosmetic products and generic drugs direct to chemist convenience stores. This reputation has been achieved through close attention to quality, excellent service and competitive pricing.

The company is unknown outside the industry. It has never launched any product of its own into the consumer market. As a company, it works very, closely with its retail customers and will develop products to their specification.

s will . importance of market segmentation for a branded product aimed at the consumer.

(b) How might B&G Shoprite Ltd., consider segmenting the market for 'A Close Shave'?

(c) Identify some possible parameters by which 'A Close Shave' might be positioned

3-22. You are in charge of campus recruiting at your college or university and you wish to conduct research that will assist in boosting enrollment. Explain how will you define your problem statement. Describe how you will use each step in marketing process to complete your project successfully. What are three key performance indicator (KPI) that might be used to measure your success

Identify a business area of your choice (that product, size of operation, name of business). The business should be having atleast two years of operation.

Which pricing strategy is suitable for your product and why?

Parle Agro makes its entry into the dairy segment with a premium and high-quality

range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's

philosophy, SMOODH becomes the only flavored milk beverage in the global market to be

available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for

the new launch.

Identify the 3 primary differences between consumer and business markets.