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Fambi Limited is a mining company that operates in South Africa. Due to global economic
factors such as low commodity prices and local factors such as electricity load shedding,
the company’s financial performance has been subdued with the result that it has failed
to pay dividends to its shareholders in the last two years. Moreover, its operations have
been crippled by frequent workers’ strikes. Furthermore, some of the employees are not
aware of the company’s strategic direction. Clearly, the company’s relations with its
stakeholders are strained. In order to create and nourish stakeholder relationships, the
company should embrace communication integration. As a public relations consultant to
the company answer the following questions:

1. Describe the role of communication in the life of an organisation like Fambi Limited.
(10)
2. Explain the following fields of organisational communication:
 Marketing communication (5)
 Public relations (5)
Outline the integrated marketing communication message typology to the
management of the company.
(8)
6. Discuss the ten drivers a company can use to operationalise communication
integration. In your identify these key drivers and indicate how a company use each
one to operationalise communication integration.

Budget for first 30 days using WBS


Costs per 30 days  Transport costs per school is R50 000   Total costs of Materials (Meals, Mahewu and Contraceptives) per school R 275 000  Director’s salary is R 120 000 (spread over 5 schools)   Social worker’s salary is R25 000( spread over 5 schools)  Total costs of catering staff wages is R 15 000 per school  Total cost of catering equipment is R25 000 per school  Project office costs is 12% of the sub-total  Profit is 24% of the sub-total.  


Please help with budget (wbs)


Costs per 30 days  Transport costs per school is R50 000   Total costs of Materials (Meals, Mahewu and Contraceptives) per school R 275 000  Director’s salary is R 120 000 (spread over 5 schools)   Social worker’s salary is R25 000( spread over 5 schools)  Total costs of catering staff wages is R 15 000 per school  Total cost of catering equipment is R25 000 per school  Project office costs is 12% of the sub-total  Profit is 24% of the sub-total.  


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