Marketing Answers

Identify whether The Sneaker Shack uses intensive, selective or exclusive distribution for their services (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (1 mark).

A discussion of the four variables in the macro‐environment providing theory and relevant application.

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details.The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a) which type of targeting strategies is initiated by Kia Motors. Justify your reason.

b) In your opinion which segmentation strategy is adopted by Kia motors?

Two positioning methods best for the cbd oil

2.2 The Sneaker Shack can make use of various options of channel levels: 2.2.1 Identify whether The Sneaker Shack uses a consumer or business marketing channel or both (1 mark). Provide a specific example to motivate your answer (1 mark). (2) 2.2.2 Identify whether The Sneaker Shack uses a direct or indirect marketing channel (1 mark). Provide a specific example to motivate your answer (1 mark).

Discuss the three behavioural segmentation bases providing theory and

relevant application.

12 marks

Discuss the two selected positioning methods providing theory and relevant

application.

6 marks

Brief summary and concluding thought.