Marketing Answers

The stages that consumers move through in arriving at a decision to adopt or

reject a new product must be discussed in context.

10 marks

The selected product lifecycle phase providing theory and relevant application. 8 marks

Brief summary and concluding thought

1.4 Assume that the sneaker shack is the only shoe cleaning service to offer the pick up and delivery and the same day return of shoes, will the demand curve for the sneaker shack be elastic or inelastic(1mark)Motivate your answers by providing a specific example(1mark)

1.5 Price sensitivity is an important aspect to consider when setting a price of a product or service. indicate whether consumers would be more or less price sensitive given the following circumstance(1mark)motivate your answer in each case(1mark each).

A. consumers perceive the services offered by the sneaker shack to customers as unique and value adding.(2)

B. consumers know that competitors such as levingers abd simply the best also clean shoes(2)

C. consumers like the fact that there is a deep clean option that also removes bacteria from the shoes (2)

D. consumers think that they can wash their sneakers by hand or in the washing machine(2)

1. How can the CPG brand use the data that is gathered?

Three behavioral segmentation bases you believe to be most relevant to the CBD oil marketing strategy in south africa

1. Assuming that you have P1,450,000 revenue that will increase10% 

annually with proportionate increase of 10% of the  cost  P1,150,000 

annually. ( note: Given figures will be fill-in in the first year round of the 

business.

2. Compute the gross profit base on the given revenue and cost.