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Why brands do advertising and what are its objectives? Explain 4 types of advertisement with
two relevant examples of each.
Bharat Motors has been selling the "Konard" brand of passenger cars in India for the last 60 years. Their car has been the leading car market share wise over the previous 50 years. But, over the previous five years, the scenario has changed. Many multinational car companies have entered the country and introduced highly fuel-efficient, user-friendly, & high-performance models in the country. The buyers have thus seen the market change from sellers to buyers' markets. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the company has no other alternative, they have tied up with a leading car company in Korea. They are now ready to launch an absolutely new and drastically improved version of the old faithful Konard.
Suggest promotional tools which the company can use to help it develop a completely new image for its product.
The questions are based on the following scenario:
Fambi Limited is a mining company that operates in South Africa. Due to global economic
factors such as low commodity prices and local factors such as electricity load shedding,
the company’s financial performance has been subdued with the result that it has failed
to pay dividends to its shareholders in the last two years. Moreover, its operations have
been crippled by frequent workers’ strikes. Furthermore, some of the employees are not
aware of the company’s strategic direction. Clearly, the company’s relations with its
stakeholders are strained. In order to create and nourish stakeholder relationships, the
company should embrace communication integration. As a public relations consultant to
the company answer the following questions
2. Explain the following fields of organisational communication:
Marketing communication
Public relations
What impact, do you think; the Kanban system would have on Torch Box’s Manufacturing Operation
What impact would the Kanban system have on Torchbox’s inventory planning methodology?
60 years. Their car has been the leading car market share wise for the last 50 years. But,for the last 5 years the scenario has changed. Many multinational car companies have
entered the country and introduced highly fuel efficient, user friendly, & high performance
models in the country. The buyers have thus seen the market change from sellers to
buyers’ market. Spectacular product characteristics have become the rule of the day.
Resultantly Konard has rapidly and constantly lost the market share. Realizing that the
company has no other alternative, they have tied up with a leading car company of Korea
and are now ready to launch an absolutely new and drastically improved version of the old
faithful Konard.
a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to
launch a completely newer version of Konard a wise decision? Justify your answer.
Explain how has the use of a Kanban approach aided Torchbox in its web-design and development?
You are tasked to assess the organisation’s performance in terms of sustainability. Discuss the “triple bottom line” and propose how you will be simultaneously economically viable whilst being socially and environmentally responsible. (15)
Explain the stages of process of buying a car for personal use
Channels of distribution for books have gone through a metamorphosis in recent years with the emergence of e-books, such as Amazon’s Kindle, Barnes & Noble’s Nook, or Apple’s iPad. Indeed, by mid-2010, Amazon.com reported that sales of books through its Kindle outnumbered its sales of hardcover books by a ratio of 180 e-books for every 100 hardcover books sold. Only paperback books still sold more units than e-books. But the e-book channel continued to grow rapidly to account for close to 10 percent of total book sales by the end of 2010. Do you think e-book channels will eventually totally replace conventional, physical book channels? Why or why not?
