Answer to Question #256480 in Marketing for dieumer

Question

1. How can the CPG brand use the data that is gathered?

Answer 1

Consumer Packaged Goods data is a sub-category of commerce data. It is information about any sales marketing actions a marketing team takes in the field and also refers to insights and sales predictions which are generated by predetermined datasets. By getting on a digital transformation, CPG companies can collect first-party data straight from website visitors, app users, and DTC shoppers. The brands can then use that data to influence tailored, targeted marketing messages to meet consumers online, on any channel, in real time. The brand also uses the data to jump Start their Product Development and focusing on data driven targeting.

Data gathered can help brands to generate insights and develop a deeper consumer understanding to derive personalization. This would include activations that lead to generalizing business insights as well as reaching a single consumer view.