Marketing Answers

2.4 Identify whether The Sneaker Shack uses intensive, selective or exclusive distribution for their services (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (1 mark). The Sneaker Shack can make use of various options of channel levels: 2.2.1 Identify whether The Sneaker Shack uses a consumer or business marketing channel or both. Provide a specific example to motivate your answer 2.2.2 Identify whether The Sneaker Shack uses a direct or indirect marketing channel . Provide a specific example to motivate your answer (1 mark)

b. In your opinion which segmentation strategy is adopted by Kia Motors?

Discuss the categories of adopters as part of the consideration for the marketers in your business as they prepare for bringing CBD oils products into South Africa market.

Discuss three Behavioral segmentation bases providing theory and relevant application for CBD oils

Price sensitivity is an important aspect to consider when setting a price of a product or service. Indicate whether consumers would be more or less price sensitive given the following circumstances (1 mark each). Motivate your answer in each case (1 mark each). 1.3.1. Consumers perceive the services offered by The Sneaker Shack to customers as unique and value adding. (2) 1.3.2 Consumers know that competitors such as Levingers and Simply the best also clean shoes. (2) 1.3.3 Consumers like the fact that there is a “deep clean” option that also removes bacteria from the shoes. (2) 1.3.4. Consumers think that they can wash their sneakers by hand or in the washing machine. (2) 1.4.1 Assume that The Sneaker Shack is the only shoe cleaning service to offer the pick-up and delivery and the same day return of shoes, will the demand curve for The Sneaker Shack be elastic or inelastic (1 mark)? Motivate your answer by providing a specific example. (1 mark). (2)

For Unilever to effectively segment the market at Wich it aims the Rajah range of products, customer satisfaction and an increase in profitability would be assential. Name the five prerequisites of market segmentation that would make this possible