Marketing Answers

1. Identify differences between the two professional codes of conduct.

2. Explain what is meant by reporting news “truthfully, accurately and fairly”?

Elaborate on how websites are used as a point of contact with journalists.

Identify and discuss the differences between institutional and professional codes of conduct and give examples of each.

Assess the value of the factors that should be considered when using e-mails to communicate with the media.

Discuss in an essay of 800 words how and why ethical considerations should be part of our everyday conduct as public relations professionals.

Identify and explain four network roles that you play in your organisation

Distinguish between formal communication networks and informal communication networks.

Reasons for the move to communication integration

You are a public relations practitioner at a multicampus university attending a public relations planning session. The session is taking place at a time when the university’s communication campaigns have been characterised by message inconsistencies. Motivate to the public relations team for a move towards communication integration.

Drivers of communication integration

.According to Duncan (2002), communication integration can be defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue".
You have been appointed as an executive director for marketing and communication at Denel. Denel is a state-owned enterprise that supplies defence products and solutions that operates under the auspices of the Department of Enterprises. For more information on the company visit http://www.denel.co.za/.

Explain to top management the strategies or drivers of communication integration that you will employ to create and nourish relations with its stakeholders.