Answer to Question #254661 in Marketing for ani

Question

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

Answer 1

Leverage offline and online advertising: both local and international markets today are aware of online and offline marketing; therefore, the company can use this opportunity to introduce the new product such as ads, social media platforms, and running sponsored social media videos