Marketing Answers

Lorraine has received a lump sum of R500 000.00 from her retirement fund. She intends to use these funds to start a student accommodation business. In order to start this business, Lorraine would need approximately R1 million, funds are needed for building the students accommodation apartments and to register with various regulatory bodies. She has to source additional funding in order to realise this dream. In the business plan, Lorraine has outlined the following: • Accommodation will be offered ONLY to students in Cape Town, Johannesburg, Mpumalanga and Polokwane. • ONLY females will be approved to reside in these houses, between the age of 18 - 35. • Marketing of the business will be done on community Radio stations only at the four mentioned cities. • It is going to be a family business, Friends and relatives are in support of the idea but are not able to support the business financially. Q.4.1 Identify the TWO basis or Criteria for segmentation referred to in the above scenario. Justify your choice.

State whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements? Justify your position.

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

State whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements? Justify your position.

‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

3. Given the growth potential of the industry, changing consumer preferences towards healthy products
a. Discuss the traditional / modern day advertising strategies should Nestle Maggi use as a brand be following to remain a market leader (5 Marks)
b. Discuss how the use of the traditional or modern-day advertising strategies can help build the motivational factors of buying different variants of Maggi be persuaded by the tweens lifestyle

How has Noodle used the elements of the marketing mix to meet the needs and wants of its target market (Generation Me)?

Provide at least three potential investments that the businessman can consider.

Make sure to present the possible gains that the businessman can acquire. Prepare a

comprehensive report with graphic organizers (if necessary) to support your data. Your

report must be detailed, accurate, organized, logical, and feasible.