Answer to Question #271858 in Marketing for Tshego

Question

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

Answer 1

Purchasing is the process of acquiring goods and services. It is essentially getting raw materials of a producing company.This means it ensures the supply of goods, production materials and equipment so that a smooth production and sales process can take place. For a company like Drip Wear, purchasing is essential since it ensures that key materials such as natural rubber latex, artificial rubber, shoe soles and cotton that is used in the production of shoes and footwear is available and at the right time. This ensures that the production process is smooth and that goods are available at the market at the right time and also price since the supply is flowing smoothly without causing any deficiency's.