Answer to Question #271971 in Marketing for tsile

Question

State whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements? Justify your position.

Answer 1

The South African airways vision and mission

Vision: African leading world-class airline.

Mission: to deliver commercially, sustainable world-class air passenger and aviation services in the south African continent, and to our tourist and trading partners.

The South African airline vision and mission did not meet the requirements and expectations of a good statement because the vision statement did not come out clearly to address the future plan of the company while the mission lacks memorable and also not meet the requirements of fit on a T-shirt because the statement is too lengthy.