Search & Filtering
2.2 The Sneaker Shack can make use of various options of channel levels: 2.2.1 Identify whether The Sneaker Shack uses a consumer or business marketing channel or both (1 mark). Provide a specific example to motivate your answer (1 mark). (2) 2.2.2 Identify whether The Sneaker Shack uses a direct or indirect marketing channel (1 mark). Provide a specific example to motivate your answer (1 mark).
Discuss the three behavioural segmentation bases providing theory and
relevant application.
12 marks
Discuss the two selected positioning methods providing theory and relevant
application.
6 marks
Brief summary and concluding thought.
The stages that consumers move through in arriving at a decision to adopt or
reject a new product must be discussed in context.
10 marks
The selected product lifecycle phase providing theory and relevant application. 8 marks
Brief summary and concluding thought
1.4 Assume that the sneaker shack is the only shoe cleaning service to offer the pick up and delivery and the same day return of shoes, will the demand curve for the sneaker shack be elastic or inelastic(1mark)Motivate your answers by providing a specific example(1mark)
1.5 Price sensitivity is an important aspect to consider when setting a price of a product or service. indicate whether consumers would be more or less price sensitive given the following circumstance(1mark)motivate your answer in each case(1mark each).
A. consumers perceive the services offered by the sneaker shack to customers as unique and value adding.(2)
B. consumers know that competitors such as levingers abd simply the best also clean shoes(2)
C. consumers like the fact that there is a deep clean option that also removes bacteria from the shoes (2)
D. consumers think that they can wash their sneakers by hand or in the washing machine(2)
- How can the CPG brand use the data that is gathered?
