Marketing Answers

Describe the organizational architecture that a transnational firm might adopt to reduce the cost of control

Describe the shifts from a sellers market to a buyyer market. Why was this move important to marketers.

Question 2

Henry is 17 years of age and has had an account at your bank since he was 13 years old. He is going to UNZA next month to study Law. He needs K25, 000.00 to spend on various items and special clothing in line with his career path. He is before your Office to seek for an overdraft as his father is willing to guarantee the repayment of the stated overdraft even though he believes his son should “stand on his own feet. “Discuss the legal position in this situation. Would your bank extend this overdraft to Henry? (10 Marks)

ASSIGNMENT 1

Saboi Bank maintains two accounts for people called Kaputula Mukulu, the other Covid-Virus. This has, at times created problems with occasional debits and credits for one going to the other. Kaputula has been a good customer but Saboi Bank has had problems with Covid Virus account with some cheque returned for lack of funds. A cheque of K15,000.00 was presented on Kaputula’s account would have overdrawn it by k12,000.00.On double checking the account, it was discovered that the previous week, he had deposited in K2,000.00 cash which had been posted in error to Kaputula’s account. Discuss at length the legal implications of the following:

(a) Returning unpaid Kaputula’s cheque of k15, 000.00

(b) Covid Virus spending the k2000.00 which was credited to his account. (10 Marks)

 Construct an EFE Matrix for IU’s business school using the five steps as follows:

1. List key external factors as identified in the external-audit process. Include a total of 20 factors from both the opportunities and threats.

2. Assign to each factor a weight from 0.0 (not important) to 1.0 (very important). These weights show the relative importance. The total of all the weights should equal 1.0.

3. Assign a 1-4 rating to each factor to indicate how effective the firm’s current response strategy is: 1= the response is poor, 2 = the response is average, 3 = the response is above average, and 4 = the response is superior.

4. Multiply each factor’s weight by its rating to get a weighted score.

5. Sum the weighted scores for each variable to determine the total weighted score for the organization.

Recall the last time you bought something expensive. Identify the different buying roles, who filled these roles and how a person affected the purchase decision

Give 5 example of firms that sell to organizations. Identify what distinguishes their offerings versus that of their competitors

n employee does an unsatisfactory job on an assigned project. Explain how his boss will make

attribution to judge his job performance. How attributions about the reasons for his performance

will make difference to the response of the boss toward the employee and outcomes for him?

2. Discus the retail merchandising and assortment. Explain what factors to consider in sorting retail products.

3. Explain in detail the process of retail buying.

4. Discuss the layout models that the store uses.

5. What basic factors a retailer needs to consider in designing the interior.

6. Discus their pricing, promotion and distribution strategy

Beatrice Luigi Gomez established a fashion designing service business in Cebu City on December 2021 which she

named Top 5 Best Designs. Below are the following completed transactions during the first year of business.