Question

Discuss the two selected positioning methods providing theory and relevant application

Answer 1

• Brand positioning- There is power in a name , logo or symbol of the product. Equally the foundation of a company is derived from the company"s brand. This involves finding a right place for a product that is to be marketed as well as being accepted by consumers. I t maximizes competitive differentiation and consumer relevancy.
• Market positioning is a way a corporate initiate its brand marketing of products which influences the perception of consumers.

Application

• Disney creates a family-friendly entertainment through creation of an empire that is recognizable and a lot of people can identify as a specific type of product. The brand positioning of Disney has effectively enable it to stand out amongst other companies.
• Coca- cola company to leverage its distribution channels it had to launch mother energy drinks in 2006 in the Australian market.