Discuss the two selected positioning methods providing theory and relevant application
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Expert's answer
2021-10-28T04:01:02-0400
Brand positioning- There is power in a name , logo or symbol of the product. Equally the foundation of a company is derived from the company"s brand. This involves finding a right place for a product that is to be marketed as well as being accepted by consumers. I t maximizes competitive differentiation and consumer relevancy.
Market positioning is a way a corporate initiate its brand marketing of products which influences the perception of consumers.
Application
Disney creates a family-friendly entertainment through creation of an empire that is recognizable and a lot of people can identify as a specific type of product. The brand positioning of Disney has effectively enable it to stand out amongst other companies.
Coca- cola company to leverage its distribution channels it had to launch mother energy drinks in 2006 in the Australian market.
Numbers and figures are an essential part of our world, necessary for almost everything we do every day. As important…
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